Thursday, 26 September 2013

Film Poster Analysis.



Cloverfield - 

Looking at the 'Cloverfield' film poster you can clearly see that it is an image of what seems to be New York under attack. I think the image is very haunting and looks unbelievably realistic which is potentially the scariest part. I think the tagline is very intriguing for the reader to ask what exactly has found what?. I think the font for the title is used cleverly as it sort of gives a hint as to what the film genre is, which is sci-fi meets horror. I think this comes across in the title in the way the typography is sort of highlighted with shine coming off the letters. I think the colours that are used are all pretty similar and dull. The different shades of blue and the grey off the smoke contribute together to make the image look more devastating and almost abandoned as there is no sign of light as all the buildings show no light.




The Amityville Horror - 

This poster for The Amityville Horror is slightly more sinister as it features more to look at. Such as;The house in the background looks derelict, haunted and unloved, as though no one lives there. This could cause the viewer to think, why is this man there?. The male then is standing in the centre holding a weapon in one hand and the other fist clenched. This obviously represents that this man is aggressive and is out to hurt someone. Another contributing factor is the slight etched in writing which reads, 'catch 'em & kill 'em'. Aside from the statement being sinister, the way it has being written looks like someone has quickly scribbled it down to send a message, perhaps to the man?. The title also stands out with the different design of the 'Y' and the flame like colour it has. The ' Y' looks as if it could resemble something that is used/shown in the film, moreover it looks like blood coming together and possible running down a drain. Also the black background suggest that the house is possibly isolated.




The Cabin in the woods - 

Above I looked at the film poster for the film 'The Cabin In The Woods'. There is not a lot to this poster, but I think not having much on there actually makes it more effective. The image used is not a very nice image of the cabin. When we think of a summer cabin, you'd think of grassy banks, sunny rays and the cabin to look loved and lived in. This image however is very isolating and creepy. The cabin is stood alone which is made more visible with the black background behind it, used to create a shadow effect. The black also makes the tag lines stand out, make the viewer more attracted to read them. Also the trees we can see on the sides looks as if they are leering over the cabin, this could indicate as to why its so dark. The colours used are again quite creepy. The black and red used are dark and sinister. They could also be used to show colour connotations; black being- death, mystery, evil and red being- blood, danger and horror.

Sin City -

Below I looked at and analysed a poster for Sin City, I looked different aspects of the poster, such as the; font, language, lighting, positioning, actress, colours and captions. Looking at these I concluded why they could be effective.






























Although the posters I looked at above were not advertisements for a teaser trailer, I felt researching them will still help in influencing ideas for my own.

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